Outbound that works one prospect at a time, at the volume of a full program.
Every prospect gets their own email sequence, their own 1:1 video, and their own microsite. A person reviews every step that matters.
Outbound broke because both options fail
Send at volume and the personalization dies, so you get reply rates that make everyone quietly stop looking at the dashboard. Personalize properly and a rep can work maybe forty accounts a week, which does not cover a market.
The second problem is quieter and more expensive. Most outbound has no idea what's happening at the account. It fires on a schedule instead of a signal, so it reaches people who just changed jobs, or misses the week a company posted nine roles in a department you sell into. The list is right and the timing is wrong, and timing is most of the job.
Five things, per prospect
A personal sequence per prospect
Not a template with a merge field. Each prospect gets copy built from what's actually true about their company, their role, and what changed recently.
A 1:1 video
The single highest-response asset in outbound, produced for each prospect rather than recorded once and blasted.
Their own microsite
A page built for that one person, so the click goes somewhere relevant instead of your homepage.
Signal-driven timing
The system watches for the triggers that matter in your market, then works the account when the trigger fires.
A human checkpoint before anything sensitive sends
Messaging, targeting, and account-level decisions get reviewed by a person, not just approved by a model.
Six steps from audience to adjustment
Audience and signal design
We define who's in scope and what a real trigger looks like for your market. Hiring surges, funding, leadership changes, tech changes, whatever actually precedes a buying conversation in your category.
Persona build
We build the agent personas that will work the list. One persona comfortably covers about 250 prospects a month, so the number of personas is a coverage decision, not a pricing one.
Sequence and asset generation
Email, video, and microsite get produced per prospect as they enter the program.
Human review
You see what's going out. Nothing sensitive sends without a person clearing it.
Reply handling and routing
Interested replies route to your team with the account context attached, so the first human conversation doesn't start from zero.
Read, adjust, repeat
Benchmarks get tracked from month one against your program's own results, then the sequences get tuned against what actually happened.
Rate Card
Personalized, signal-driven outbound where every prospect receives their own email sequence, 1:1 video, and personal microsite. Pricing is usage-based and transparent, so you only pay for the outreach actually produced.
SDRCloud is the platform. The Managed Pipeline Program is the engagement we run on it.
Estimate your program
Pick a volume and a touch model to see the shape of the number. The real quote comes from a conversation.
Credit cost only. Program management is quoted separately and covers the strategy, build, human oversight, optimization, and reporting that run the program. A 750-prospect standard pilot runs from roughly $6,000 a month all in.
Get a custom quoteStandard Engagement
The right fit for most programs. A typical prospect is fully worked with a personalized email sequence, a 1:1 video, and their own microsite, using roughly 4 to 5 credits across the journey.
| Prospects / month | Credits (est.) | Est. monthly credit cost |
|---|---|---|
| 250 | 1,000 – 1,250 | $800 – $1,000 |
| 500 | 2,000 – 2,500 | $1,600 – $2,000 |
| 750 Popular start | 3,000 – 3,750 | $2,400 – $3,000 |
| 1,000 | 4,000 – 5,000 | $3,200 – $4,000 |
| 2,500 | 10,000 – 12,500 | $8,000 – $10,000 |
| 5,000 | 20,000 – 25,000 | $16,000 – $20,000 |
Credit consumption per prospect varies with engagement depth, sequence length, and campaign design. Figures shown are planning estimates and are confirmed against real usage as the program runs.
Unused credits roll over month to month, so nothing prepaid is wasted. Credit volumes can be combined and shared across programs.
Performance benchmarks are tracked from month one against your program's own results. We do not quote guaranteed reply or conversion rates.
Ready to scope the right starting point?
If this maps to where your team is headed, let's talk through the audience, the touch model, and the right volume to start with.
How it connects to the rest of the system
SDRCloud is the entry point for teams that need pipeline moving now, without waiting on a full system rebuild. It runs on its own, but it gets meaningfully better once it's connected to your CRM (so nothing sits untouched), to ABM (so the highest-value accounts get worked differently from the rest), and to VOCE (so the people you're reaching have already seen your point of view somewhere else).
Who it's for
Recruitment marketing agencies, staffing firms, and B2B teams with a defined market and a real need for new business pipeline. It works best when someone on your side can make a decision about targeting without a six-week approval cycle.
Who it isn't for
Teams looking for a list to blast, or for a guaranteed reply rate. We track performance against your own results from month one and we don't quote conversion rates we can't stand behind.
The other components
Not sure this is the piece you need?
Most teams start by finding out what's actually broken underneath the activity, then decide where to begin.